After years of rapid growth, the Chinese auto market entered the “new normal†of low growth in 2015. The future of the auto market in 2016 is a hot topic that many companies are concerned about. The “Zhenzan-2016 China Auto Market Forum and Sina Annual Car Awards Ceremony†jointly organized by Sina Auto, Ryukyu Motor and China International Trade Promotion Association Automobile Industry Branch was held on January 20, 2016 at the Kerry Center in Beijing, and invited mainstream car companies. Executive elites, top scholars and experts, to debate the hot topic of the industry. The following is a speech by Zhang Yong, deputy general manager of Beiqi New Energy Co., Ltd., at the roundtable forum, "How to build a car."
Zhang Yong, Deputy General Manager of Beiqi New Energy Co., Ltd. Wu Yingqiu: I have just contacted the new term of the explosion car. Why do you talk about the explosion of the car? I really read a lot of information. I will leave this question to three. What do you call the explosion car first?
Zhang Yong: I think there should be two points. The first one should be sold well, to give people a bright spot, or to have some new technology. The second one is to sell well and sell well. If both ends are occupied, It is a big explosion car.
Wu Yingqiu: The second question, I would like to ask three guests to tell us what is the reason for the explosion of the car? In the past, it was very difficult for us to explode. Now there are 20,000-30,000 explosion cars. What is the reason?
Zhang Yong: I think the explosion of the car should start from the perspective of the consumer: the first can impress the consumer, from the appearance and value of the product; the second is the good value for money; the third is the price, it always has On the one hand, we can grasp the heart of the user, which is also the core of the market.
Wu Yingqiu: Mr. Zhang, do you have product preparation for the explosion car?
Zhang Yong: We have been doing new energy vehicles for a few years. I have a little experience. Maybe the development track of electric vehicles and current fuel vehicles is different. Now, users who buy electric vehicles really have a high level of consumption, such as buying 100,000 yuan. The actual electric car is about 200,000. We are developing two models, one is a high-end one, about two or three hundred thousand cars, incorporating some intelligent systems, smart driving and Internet-based models, this car we are working with two research centers in Europe and the United States In joint research and development. There is also a blast car that we think is a small car, the city's congestion, the occupation of road resources, and the future consumption habits are becoming more and more economical. The concept of consumers is more and more environmentally friendly and more energy efficient. Small cars are making a car. We are also launching a global innovation. It combines not only the research and development capabilities of BAIC, but also some overseas R&D technologies, so I think the future of new energy vehicles will be exploded. It may happen at both ends, one is intermediate, just the first two, MPV or SUV, but I think it may be a crossover, a crossover, and a small car. In fact, the minicar is a huge one. market.
Wu Yingqiu: How much do you think the price range of the explosion is?
Zhang Yong: I think it is necessary to distinguish different market segments from the concept of explosion car. In terms of quantity, the real luxury car is like Mercedes-Benz. If you can achieve the first and second position in the market segment, I It is considered to be an explosion, and the price should be in line with the psychological price of the customers in this market. It can capture the emotional needs of consumers, and each market segment should be different.
Wu Yingqiu: Do you think there is an explosive car in the field of new energy?
Zhang Yong: Our definition of the explosion car, because the market segment is different, the market development is not the same, I think a model can pass 50,000 vehicles a year, even in the new energy car is the explosion car.
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