Cross-border e-commerce is undoubtedly the hottest e-commerce topic, and its rapid rise has brought a strong impact on traditional trade in China and the world. So how hot is cross-border e-commerce? The reporter really felt the fiery degree from the 2014 China (Ningbo) Cross-border Trade E-Commerce Development Forum held in Ningbo recently. In order to explore the opportunities and challenges of cross-border e-commerce in China, Zhejiang Province has two exhibitions in the two sessions (the 16th China Zhejiang Investment and Trade Fair, the 3rd China Ocean Economic Investment Fair, the 2014 Central and Eastern European National Featured Products Exhibition, the 10th During the 3rd China International Consumer Goods Fair, the 2014 China (Ningbo) Cross-border E-Commerce Development Forum was held. This is also the only event in the two sessions of the two sessions to be launched in the form of a forum. In this forum on the theme of exploring new developments in cross-border trade e-commerce, the actual number of attendees far exceeded the number of seats that can be accommodated in the venue. The organizers still have dozens of seats when they increase seats. The audience stood and listened to the speeches of all the participants. For the representatives of foreign trade companies in the audience, listening to the relevant government agencies, experts and scholars' interpretation of the policy is crucial to their own and the future development of the industry. In the past few years, cross-border e-commerce has sprung up, and its price dividends and industry dividends have gradually emerged. In the future, with the support of policies, cross-border e-commerce will bring new dividends to foreign trade. The price dividend is clearly considered to be the first year of cross-border e-commerce development in 2013. Both the regular army supported by the government and the private e-commerce companies are fully committed to the cross-border e-commerce sector. According to statistics from the Ministry of Commerce, in 2011, China’s cross-border e-commerce transaction volume was about 1.6 trillion yuan, about 2 trillion yuan in 2012, and exceeded 3.1 trillion yuan in 2013. It will increase to 6.5 trillion yuan in 2016. The average annual growth rate is close to 30. Such rapid growth rate is directly related to the price dividend brought by cross-border e-commerce. In the speech, Zhang Honghui, chairman of Moses.com, used a Japanese imported vacuum flask to visually show the price dividend of cross-border e-commerce. In a shopping mall in Shanghai, the imported 80 ml thermos cup is priced at 628 yuan, and the price of this product in the general e-commerce flagship store is 469 yuan, and on the cross-border e-commerce website. The price is only 142 yuan. According to him, the price gap between offline stores and general e-commerce and cross-border e-commerce on imported goods is a common phenomenon caused by different supply chains. Imported goods in offline stores or general e-commerce companies usually go through a long supply chain. In the process of this supply chain, every link will be charged accordingly, and ultimately, consumers can pay for it. Is it not expensive? Cross-border e-commerce is the direct link between overseas goods and Chinese consumers, shortening the supply chain and lowering prices. Cross-border e-commerce brings consumers a real price dividend. Zhang Honghui said. The industry dividends are gradually appearing relative to the obvious price dividends, and the industry dividends brought by cross-border e-commerce are gradually emerging. Zhao Chen, director of Tmall International, said that there are currently four types of Chinese consumers shopping from overseas, such as bags and clothing, maternal and child, cosmetics and skin care products, and health products. Shopping categories vary widely. For example, products purchased from the United States are mainly bags and apparel, and Europe mainly buys milk powder and baby carriages. With the increase in the number of overseas shopping by Chinese consumers, overseas cross-border e-commerce has become familiar with the Chinese market and Chinese consumers, which has become an important channel for them to enter the Chinese market. According to Zhao Chen, many overseas SMEs believe that the cost of opening a company directly to China is very high. Not only do we need to understand Chinese laws, but we also need to deal with business, taxation, and employees. But entering the Chinese market through cross-border e-commerce, they feel very simple and low cost. The road to investing in China by overseas e-commerce companies is usually divided into three steps. After cross-border e-commerce has become stronger and bigger, they usually choose to register a company in the domestic e-commerce platform, enter the entire e-commerce system in China, and put the inventory in China. After that, with the understanding of the Chinese environment, they gradually entered the Chinese retail system. (Overseas e-commerce companies) began to grasp domestic retail channels, cultivate their own dealer system in China, or establish their own store system. We find that under this model, cross-border e-commerce has played a role in paving the way for investment attraction. Zhao Chen said. The policy dividend is coming soon. The fierceness of cross-border e-commerce has also attracted the attention of national decision-making departments, and issued relevant opinions and policies to escort the development of cross-border e-commerce. Since the second half of 2010, the Ministry of Commerce has launched an e-commerce platform that focuses on recommending and cultivating foreign trade. In March 2012, the Ministry of Commerce issued the “Opinions on the Use of E-Commerce Platforms for Foreign Tradeâ€. In February 2012, the Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce and other eight departments and offices jointly issued the "Notice on Promoting the Healthy and Rapid Development of E-Commerce"; in April 2013, the Development and Reform Commission, the Ministry of Finance, and Commerce The Ministry of Finance and other departments of the 13 departments jointly issued the "Notice on Further Promoting the Work of Health and Rapid Development of E-Commerce". In July 2013, the Ministry of Commerce, the Ministry of Finance, and the State Administration of Taxation successively issued six foreign trade countries. In August, the Ministry of Commerce and the National Development and Reform Commission and other nine ministries jointly issued the "Opinions on Implementing Policies Related to Supporting Cross-border E-Commerce Retail Exports", which was formally proposed. Support cross-border e-commerce retail exports. In the past Beijing Fair, Li Jinqi, director of the Department of Electronic Commerce and Information Technology of the Ministry of Commerce, said that more than 80 foreign trade companies in China have begun to use e-commerce to open up overseas markets. Song Jianming, deputy director of the Beijing Municipal Commission of Commerce, revealed that the Ministry of Commerce is studying new policies and measures that are conducive to the development of cross-border e-commerce. This measure has recently been introduced. With the introduction of relevant policies and measures, the policy dividends of cross-border e-commerce will gradually be released, and will further activate the vitality of cross-border e-commerce and support the development of cross-border e-commerce business.
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