In the past one or two years, due to the influence of the upstream property market, Hefei's overall home furnishing industry has experienced a downturn. However, for the lighting industry, it is a contrarian expansion. In the first half of this year, the largest lighting market in Anhui, Shengda Lighting City opened, more than a dozen. The first-line lighting brand cluster has settled in the home, and the Hongxing Meikailong Government District Shopping Center International Pavilion has created a high-end lighting museum, and the original lighting stores in other stores have formed a situation of blooming flowers. Compared with building materials, most lighting brands have few customers. However, in the marketing activities of various nodes in the first half of the year, few lighting brands participated in the store activities. Recently, they visited the lighting stores of major stores and found that most lighting stores are not popular, although they are not satisfactory. Inquiries to reporters Some shopping guides said that business is good, but it is difficult to hide the bitterness of the expression and the store's deserted. What is the reason why the home lighting industry, which is closely related to people, is not as hot as the building materials market? The price is too high. Consumers are not willing to bear the sight of a lighting brand store in a certain store. The price of a living room chandelier is basically around 1,000 yuan or even higher. An international brand is marked with a decoration of up to 10,000 yuan. light. Faced with such a high price, many consumers can only hope to sigh! The price tag of a high-end lighting brand is a rigid demand. Because the lighting is almost the final part of the decoration, many consumers are afraid of over-budgeting the decoration and are not willing to invest too much in the lighting. I want to buy a good one, and I am afraid that the quality is not good. One consumer said. Nearly 40% of the consumers who choose to buy online shopping are affected by online shopping, and consumers are diverted a lot. A shopping guide for a lighting store in the actual home of Binhu Store said that the development of e-commerce has become the first choice for consumers to choose and compare products. At present, the consumer group of low-end lighting products is diluted by online shopping, which makes lighting dealers must be distressed. Most consumers tend to use economical lighting products through Taobao, Jingdong, Tmall and other major e-commerce websites. The above lighting products are of a variety of grades and products, ranging from tens of yuan to thousands of yuan. Consumers said that a living room chandelier with a market price of 500 yuan, the online price is only 300 yuan. Lighting products ranging from tens of yuan to five hundred yuan have become hot products for consumers online shopping. In the busy urban life of the contemporary era, with the 80s and 90s gradually becoming the main force of the decoration consumer group, this group of people is accustomed to online shopping, survey statistics, about 30% to 40% of consumers choose online shopping lighting products, although consumers online shopping lighting also Faced with a series of problems such as installation and after-sales service, but the impact on the physical store is not to be underestimated.
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