"The time for this company to enter the Chinese market was not very long. I only knew Ai Dawei and Shen Hui. As for the strength of the company, I didn't know much about it at that time." The head of research and development at a domestic auto company recalled last year. The first time I was in contact with FPT Fiat Power Technology (hereinafter referred to as "FPT") executives.

The person mentioned by David Dawei is the global CEO of FPT Fiat Power Technology and the senior vice president of the Fiat Group and a member of the board of the Chrysler Group. And Shen Hui is the president of FPT China. "According to Fiat's global strength, I had a feeling at that time that the FPT might develop very quickly. It turned out that my idea was correct." The person said that in less than a year, the FPT industry was very unfamiliar. The name has already been known and recognized by people in the industry, relying on its strong technical strength and flexible and diverse market development strategy.

In 2005, Sergio Marchionne, CEO of Italy’s Fiat Group, made sweeping changes to the group and reorganized various internal resources. At that time, the resources, personnel and projects of Fiat Group (Fiat Power), Iveco (Iveco Engine) and Fiat Research Center and Elasis were injected into the FPT to integrate the Group's innovative capabilities and experience in the engine and transmission field. Technology will build FPT into a new star in the global powertrain field, serving both internal and external customers.

Malchone’s reforms and reorganizations have been successful. FPT's annual engine output has increased from 2.2 million units at the beginning of its establishment to 3.5 million units per year. The annual output of transmissions from the original 2 million units has reached 2.6 million to 2.7 million units, making it the most complete powertrain series in the world. One of the strongest manufacturers.

In 2007, FPT officially entered the Chinese market. It established a management company (ie, regional headquarters) and two joint ventures focused on diesel engine and transmission development. In 2008, in order to better develop the market, Shen Hui and others succeeded in persuading the high-level Fiat Italian headquarters to create a completely different card from other companies.

To promote market development with R&D localization

On November 13, 2008, the FPT Fiat Power Technology (Shanghai) R&D center was completed and put into operation this year.

“The biggest difference between us and other multinational companies is that FPT first built the R&D center in China.” Shen Hui told reporters that FPT plans to localize all its commercial vehicle diesel engines in the next few years and target China’s own brand needs. With the introduction of world-class new technologies and new products, the Shanghai R&D Center will play a very important role in this process.

He believes that FPT's current commercial vehicle engine product line is very complete. If R & D power can be put in place, then the company can effectively shorten the time for adaptability improvement and development for local customers, which will greatly enhance its competitiveness. Based on this consideration, the 24 imported engine rigs planned by the FPT Shanghai R&D Center were all imported from Europe simultaneously. At present, six benches have been put into use and another six are being debugged.

It is reported that FPT has a rich product line including diesel engines, gasoline engines and transmissions and a number of leading technologies that can meet the needs of users. The diesel engine's displacement is from 1.0L to 24L, and the power coverage is from 14.7 to 750kW, among which the engine displacement applicable to trucks and buses ranges from 3L to 9L. In March of this year, FPT introduced the proprietary diesel engine technology Multijet2, which is matched with new jet pumps and screw nozzles to ensure that the engine can obtain excellent emission indicators and strong torque output in the low and middle speed range. At present, the Cur?鄄sor 9 diesel engine suitable for passenger cars and construction machinery has also been put into production at SAIC-FIAT Hongyan Powertrain Co., Ltd. (hereinafter referred to as “SFH”).

For passenger car gasoline engines, FPT has a 4-series gasoline engine covering 1.1L to 2.4L displacement, with a power of 44kW to 135kW, and a breakthrough energy-saving emission reduction technology such as MultiAir's electro-hydraulic flexible variable valve control technology. FPT has reached an agreement with GAC Group and is negotiating with other domestic automakers to introduce gasoline engines that meet the needs of the Chinese market and meet customer needs.

FPT also owns a transmission product range with a transmission torque range of 145 to 950 Nm. It is one of the few companies in the world that has DDCT dry dual clutch transmission technology and can be put into volume production. By the end of 2010, DDCT dry dual clutch transmission will be The joint venture company HAVE?é„„CO Hangzhou Iveco Automotive Transmission Co., Ltd. achieved mass production.

“For our company, entering the Chinese market right now is just the right time, because the demand for high-performance powertrains from domestic customers has just emerged.” Shen Hui told reporters that FPT plans to “localize R&D, product localization, and customers. The “four modernization” strategy of diversification and service globalization has promoted its development in China and took root in China.

In order to better achieve this goal, FPT chose a more flexible marketing strategy.

The way of cooperation differs from person to person

The reporter learned that after two years of development, FPT's strategy in China has been very clear. In the field of passenger car engines and transmissions, FPT has started comprehensive cooperation with GAC Group to provide energy-saving and environmentally friendly small-displacement powertrain solutions. In the field of commercial vehicles, FPT and SAIC Group have established a strategic cooperative relationship, based on the Chongqing SFH joint venture factory, and introduced leading diesel and CNG engines. At the same time, FPT also takes an open mindset to take root in the Chinese market, especially with its own branded companies in various forms of cooperation.

In November 2008, when the reporter contacted FPT for the first time, he asked Shen Hui a question: “How to persuade your potential customers so that they do not have to worry about FPT while taking care of customers within and outside the Fiat Group.” After the time, the reporter’s question may need to add another one. How to convince the customer that FPT has the two joint ventures of GAC and SAIC in China while still meeting the multi-level needs of other customers.

In response, Shen Hui replied with confidence: “Customers do not have to worry, because even in Europe, FPT provides products for many customers outside the Group of Cars and Commercial Vehicles of the Fiat Group. FPT has more than 30% per year. Sales come from outside the group. In China, we have many opportunities for cooperation with many vehicle brands, especially independent brands.”

Shen Hui said that FPT's development strategy in China, both in the field of commercial vehicles and passenger vehicles, strongly supports the development of China's own-brand enterprises. He used the FPT and a domestic brand project that is currently under cooperation as an example to illustrate the company's principles.

“In cooperation with this customer, we have two forms: one is the need to start production of our own brand project in the short term, and we introduce mature engines in the FPT product line. We provide on-site support in technology transfer and manufacturing engineering to ensure their In addition, on this basis, we also developed a new engine for the company based on the specific needs of the Chinese market.” Shen Hui said that these two different methods depend on the different needs of customers, whether they want To quickly develop the development capabilities, or want to develop at a high starting point, FPT can provide corresponding support.

Actively participate in environmental protection

While conducting business in China, FPT has not forgotten its obligations as a corporate social citizen. In the past two years, FPT has actively participated in the environmental protection cause and has practiced the company's values ​​of “innovation, momentum, and green future”.

During the Beijing Olympics, FPT provided 4,350 green and environmentally friendly engines to Beijing Bus Company, including 1,450 compressed natural gas engines (N60 ENT G), and made every effort to achieve “Green Olympics”. In November 2008, the President of FPT China was invited to participate in the "2008 China Green Transportation International Summit", sharing the FPT's green power strategy in the short and medium term. At the end of 2008, FPT cooperated with China Automotive News and successfully held the “China Automotive New Energy, New Technology Gold Medal List” selection activity to demonstrate new materials, new technologies, and new technologies used by enterprises in the development and production of automobiles and related parts and components. Ideas and new results. In April of this year, FPT successfully co-sponsored the 7th China Automotive Innovation Forum with the theme of “Innovation, Motivation, and Green Future” to promote the development and creation of a high-end dialogue platform for Chinese auto industry in the face of challenges and opportunities. This year, FPT held the magazine "Automotive and Sports" and launched the " FPT Fiat Power Technology Cup 2009 "China's Top Ten Engines" selection event, which injects innovative, environmentally friendly and professional new genes for the selection and provides an authority for consumers to purchase cars. Engine performance evaluation reference.

“We hope that more than 30% of cars in the future will use new energy. But the reality is that this goal will have to be realized and it will take quite a long time. In response to this situation, we have done a lot in every area of ​​new energy. Investing, and new technologies have been introduced.” Shen Hui said that FPT has special research and development projects and green new energy applications in areas such as electric vehicles, hydrogen, compressed natural gas and other alternative fuels, in order to maintain their competitiveness. At the same time, it provides the society with cleaner vehicles and contributes to environmental protection.



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