Recently, Michelin announced the acquisition of Blackcircles.com, the UK's top tire sales site, for 50 million pounds.
Headquartered in Edinburgh, UK, Blackcircles.com posted sales of 28 million pounds in 2013. Under the leadership of founder Mike Welch, the site has maintained an annual growth rate of around 20% since 2008. This is mainly due to the site's "Click & Fit" formula, which can sell products and services at the same time. The turnover of Blackcircles.com website in the first quarter of 2015 increased by 34% compared with the same period in 2014, which also proves its development potential. Based on the rapid development of e-commerce in the UK, the website will continue to maintain its strong growth momentum in the coming years and will continue to maintain its leading position.
Michelin Group CEO Jean-Dominique-Senard
“I am very happy to partner with Michelin to share our passion for customer service, innovation and technology,†said Mike Welch, founder and CEO of Blackcircles.com. “The strength of the Michelin Group will enable us to strengthen our multi-brand supply. We have products that we supply in every auto repair shop and on every street corner. I believe our team, customers, repair shops and suppliers will win this cooperation. beneficial."
The acquisition of Blackcircles.com will increase the performance of Michelin's distribution channels in the UK, and its cooperation with ATS Euromaster, a traditional Michelin dealer, will be particularly evident.
Following the acquisition of 40% of Allopneu, France's leading online online tire store, in mid-April 2015, this acquisition means that Michelin has entered another phase of active e-commerce strategy.
Both companies have successfully established efficient new tire sales models. After the two major European companies are united, Michelin will continue to move forward to meet the new expectations of motorists, especially to provide them with a simple and efficient purchasing process and create the best value.
Mr. Jean-Dominique Senard, CEO of the Michelin Group, stated: "Our strategy clarifies our goal: to increase innovation and efficiency, to actively provide customers with products and services that meet individual needs, and to simplify the entire purchase. The process begins with the selection of tyres and makes the tyres more professional."
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