China Truck Network Comprehensive Report: In 2015, for the world’s largest independent engine company Cummins, it was an extremely important and landmark year. This year was the 40th year that Cummins entered China. Ancient Chinese sage Kong Lao said, forty is not confused. Cummins, who has been in China for 40 years, has already “not confused†the Chinese market and users.
Cummins China 40th Anniversary logo
Recently, the China Truck Network reporter had the privilege to interview the vice president of Cummins Inc. and Wang Ning, general manager of Dongfeng Cummins Inc., and listened to the details of Dongfeng Cummins' development strategy in China. In the course of 40 years of development in China, Dongfeng Cummins has stepped toward "not puzzled" step by step, and finally came out with a characteristic road of "indigenous" technology to produce "Sinicized" products.
Strong Brand Marries China's "Core" Environmental Sound
"After the reform and opening up, Cummins was the first multinational diesel engine company to enter China. From the initial sale of products, after 1986, it formed a strategic partnership with Dongfeng, one of China's finest auto manufacturers. With the introduction of the B-Series engine into China with a license, the development process of Dongfeng Cummins in China is a cumulative process in which the brand is a strong marriage, step by step.†Wang Ning said with emotion.
Vice President of Cummins Inc., USA, and General Manager of Dongfeng Cummins Inc.
Indeed, Dongfeng Group has its own independent brand in the field of commercial vehicles in China, and has the advantage of continuous innovation and upgrading on the technical level. For many years, it has always led the development trend of commercial vehicles in China. Cummins, on the other hand, is the world's largest independent engine manufacturer. It is also an engine manufacturer that completely owns a complete set of technologies from key components to system integration. The cooperation between the two can be described as strong alliances and "wealth" marriages.
The attack of the strong must be a heavy punch. Dongfeng Cummins was established to import B-Series engines into China with a license. It will continue to improve and perfect China's policy market and customer requirements until it produces engine series products that are suitable for the needs of the Chinese market. Today, Dongfeng Cummins Engine has become a typical representative of high-end power in China's automotive market, especially in the commercial vehicle sector. Prior to the Shanghai Auto Show, Dongfeng Cummins engines were installed on the Dongfeng Commercial Vehicles and Dongfeng Liuzhou Automobiles. At the Beijing Bus Show held on May 11th, the diesel models exhibited by Futian Ouhui were also equipped with Cummins ISG large displacement engines.
Dongfeng Cummins Totally Closed Cleanroom--Cylinder Head Distributing Line
Strong style, more than just OK. In the current situation where China's energy and environmental issues are increasingly prominent, how to use the new energy strategy to catch the green economy express train has brought unprecedented challenges and opportunities to the automobile and supporting enterprises. At the 2015 Beijing International Road Transport, City Bus and Parts Expo, Cummins launched the second B6.7G, the second domestically-developed and locally-manufactured domestic natural gas engine series, and received enthusiastic responses. Wang Ning said: "The successful launch of B6.7G marks that Cummins has further improved the domestic natural gas engine product line, providing Chinese users with more choices.
Dongfeng Cummins production line in the robot operation
China Truck Network reporter learned that from Europe I to Europe VI, Cummins is always the first to introduce the most advanced environmental protection technology into the Chinese market. In addition to environmentally friendly diesel engines, Cummins has also been a global leader in alternative fuel engine technology. Since 1999, the clean Cummins natural gas engine has begun to serve Chinese users. In order to better tailor it to the needs of Chinese users, Cummins began to develop a domestic gas engine platform.
Dongfeng Cummins Workers in Production Line Operation
In 2014, Cummins began to introduce natural gas engines into China. The first model is L8.9G, which is mainly aimed at the 12-meter bus market. In 2015, the launch of the second domestic natural gas model B6.7G carries Cummins' greater expectations. Industry professionals also highly praised Cummins, a natural gas engine that meets the needs of China’s current environmental energy needs, and predicted that as B6.7G continues to enter the market, this product will gradually become a strong part of the green industry movement in the engine industry. sound.
Adapt to economic environment "core" product "heart" concept
“The accelerated development of Cummins in the Chinese market in the past two years is indeed inseparable from the national environment. Today, China’s environment is the new normal economy. The new normal economy is good for the overall development of the engine industry. Under normal circumstances, Dongfeng Cummins can only adapt to maintain the momentum of rapid development in the past." Wang Ning said.
Dongfeng Cummins 13L Engine on display at the 16th Shanghai International Auto Show
And how to adapt to the new economic norm, Wang Ning also put forward his own view: “Now China’s market is not a rising tide, you can follow the time. Now the Chinese market’s 'new' is that it now enters a real It depends on how to create value for the customer and the end user, so as to make the market well-established, and the new normal will also promote the overall improvement of the production level of the company and the industry itself. This is a new cycle of virtuous circles."
Those who do not seek to meet the needs of the world for many times are less likely to seek for a moment; In the face of the new economic normality and the potential for endless development, Dongfeng Cummins is using the "heart" to serve Chinese customers and take advantage of the new normal economic situation to seek development of the blue ocean in the engine market.
The quality of products is the cornerstone of a company's development. Perseverance in innovation continues to bring new products and bring fresh development blood to the market. Each year, Dongfeng Cummins walks in front of its peers and vigorously researches and develops more engine products that meet the needs of the market and meet the needs of users.
For example, Dongfeng Cummins has been pursuing the comprehensive economics of products (also known as "liquid" economy), trying to help users save, and thus achieve customer value. Because now that the emission standard has reached the fourth level, the engine will not only consume fuel but also consume urea, and it will not be economical to achieve only one of them. What Dongfeng Cummins pursues is to allow them to add up to an optimal state.
In terms of electronic control technology, Dongfeng Cummins has been pursuing how to more intelligently control the engine, even considering how to better connect the electronic control technology with the Internet technology. In China, Cummins and Tianyuan Technology have jointly developed Telematics. It is through such a remote control technology platform that the economy, electronic control technology and the Internet are connected, helping users to improve the efficiency of operation and management and create more for customers. Great value.
Product service is the foundation of a company. China Truck Network found that Dongfeng Cummins has been paying special attention to the pre-sale and after-sale services. Dongfeng Cummins thinks more about how to help customers use good products, and Dongfeng Cummins pays great attention to the understanding of the local market, constantly penetrates into customers and understands the needs of local Chinese customers. Only by understanding customer needs can we actively respond, and quickly adjust the direction of the company's development. It is suitable for the development and changes of the market, launching the most urgently needed products in the market and winning the hearts of customers.
For example, Dongfeng Cummins has always attached great importance to accessories and aftermarket services. The 100,000-kilometer oil change mileage, which is a technological achievement that no one would have thought about five years ago, has now achieved the 100,000-kilometer exchange on the Cummins ISG engine through the integration of Cummins Filtration technology and a series of engine technologies. Oil mileage guarantee. This is the combined result of Cummins's comprehensive technology and system integration capabilities, and the filtration technology plays a very important role in it. The close integration of filtration technology, nanotechnology and materials science is an important embodiment of Dongfeng Cummins' emphasis on aftermarket services.
As an accessory vehicle company, Dongfeng Cummins has also been pursuing a higher degree of matching with the vehicle products. For a long time, Dongfeng Cummins has been considering how to do a good job of engine products and how to optimize the cooling system. The solution to these problems requires the development and investment of technology. Integrated innovation brings greater value to customers. This is the specific performance of Dongfeng Cummins insisting that service is the foundation of the company.
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