LeTV is also drunk, and its propaganda ability is first class.
On September 7th, Lu Zhengyu, the vice president of LeTV Supercar (China) Co., Ltd., turned a report on Ding Lei or will be in charge of the Apple Auto China project in the WeChat circle of friends, and commented that Apple is also hiring talents with LeTV in Silicon Valley. . It seems that Apple is building a car that is keeping pace with LeTV.
At 10:30 on September 8th, Ding Lei wrote in his Weibo: "Thank you for your concern! All the rumors that are currently against me are inaccurate. But as veterans who have been fighting for many years in the automotive industry, I will take The return of new dreams will be devoted to the revolutionary new energy automobile industry and the revolutionary transformation of human society's efficient transportation and intelligentization in autonomous or joint venture.
Then the news about Ding Lei joining LeTV was passed, and he was called the co-founder of LeTV.
This kind of sing-and-song effort and the action of attaching Apple to make people make people make a case, so we have to suspect that the articles that Ding Lei joined Apple may be LeTV's creations, including the previous reports that he wants to join Tesla.
It can be proved that yesterday afternoon, Jia Ke, editor-in-chief of "Automotive Business Review" commented on Lu Zhengyu's circle of friends: "Isn't it going to LeTV?" Lu's reply is "Who told you"; Jia also followed a sentence "Shanghai Someone passed there," and then no response.
Although it has not been officially released, the Automotive Business Review has learned that the former vice president of SAIC, the former general manager of Shanghai General Motors, the former chairman of Zhangjiang Hi-Tech, and the former deputy head of Shanghai Pudong New Area have indeed officially joined LeTV. It will be officially unveiled at the Frankfurt Motor Show on September 15.
Ding Lei joined LeTV, in our opinion, it means that LeTV, the Internet company, is indeed moving towards a reliable road.
Ding Lei, born in October 1963, is a native of Ningbo, Zhejiang Province. He graduated from Fudan University in July 1985 with a bachelor's degree in nuclear engineering. He graduated from Fudan University in July 1988 with a master's degree in solid physics.
After graduating from college, Ding Lei entered SAIC. In 1995, he participated in the preparatory work for the establishment of Shanghai GM and in 2002, SAIC acquired the assets of Rover. Since 2004, Ding Lei has served as the vice president of business of the SAIC Group's own brand project team. In January 2005, he became the general manager of Shanghai General Motors.
In February 2011, Ding Lei became the chairman of Zhangjiang Hi-Tech (600895.SH). In August 2013, he became the deputy head of Pudong New Area. In June 2015, he resigned as an official. The media reported that he was preparing to return to the status of “autobot”. But it has always been a mystery to go back to which one.
"Automobile Business Review" believes that Ding Lei’s resignation has an inseparable relationship with LeTV. According to Ding Lei's resume, LeTV can invite him to join the auto sector, which is a good thing. He has rich experience, strong management ability, and a wide range of automotive resources, and can speak fluent English, which has greatly promoted the development of LeTV.
At the same time, we believe that in the current environment, he is also very wise to make this choice. In essence, he is not a person who can be active in politics. Just as he said, "I am just a car man, not a politician. ".
Now, the automaker's title should be the global president of LeTV, and will have an important position in the company's board of directors.
In addition, according to Ding Lei's disclosure in Weibo today, we can clearly see that the future of LeTV is not a traditional power car, but an interconnected intelligent new energy vehicle industry. It is no wonder that on September 9, LeTV will release a charging pile project.
Many people have been skeptical about the future of LeTV. On August 18th, LeTV released the first product concept map of LeTV Supercar in Beijing, but the outside world disagreed with the release of a car concept map. It is estimated that there are not many people who believe in Lu Zhengyu's statement: "LeTV will adhere to the concept of positive development and accelerate the promotion under the premise of ensuring quality. LeTV's plan to showcase the prototype for the first time at the Beijing Auto Show next year has not changed."
However, from the addition of Lu Zhengyu this year, Ding Lei joined now, "Car Business Review" believes that the track of LeTV is becoming increasingly clear. Although we don't know what the future will be, but quote Ding Lei's sentence - "Life is facing and operating uncertainty, opportunities and risks coexist. Everything is God's will, son, time, life. If you don’t break through, don’t go forward, you never know what it is.”
Ding Lei said that he wants to devote himself to the revolutionary new energy automobile industry and the revolutionary transformation of human society's efficient transportation and intelligence. This is indeed a dream worth paying. LeTV or LeTV, a combination of strong people, is worth looking forward to in the future.

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