The latest research report released recently by AlixPartners, the global business consulting company, shows that the heavy and medium- and heavy-duty commercial vehicle market in China has experienced a period of strong growth during the global financial crisis. The growth rate has recently begun to decline, and it is expected that by 2015, the entire industry The slowdown in growth will continue, and the compound annual growth rate of revenue for China's commercial vehicle manufacturers will decline to 3.2%, which is lower than the overall industry growth rate of 4.3% in the same period. From 2007 to 2011, China’s commercial vehicle manufacturers far surpassed global peers in terms of sales revenue growth, with a compound annual growth rate of 11.5%, compared to an overall global industry growth rate of only 2.2% over the same period, which occupies global commercial vehicles. With 39% of the market's output, China has also become the world's largest manufacturer of commercial vehicles.
The AlixPartners Arrow launch of the "China Commercial Vehicle Industry Outlook" research report also found that the lower growth rate of China's commercial vehicle market and the increasingly fierce competition from other countries in the world, is already low for Chinese local manufacturers. The level of profitability poses a threat, which will force them to increase efficiency and upgrade their product lines. China's commercial vehicle exports have experienced strong growth after experiencing significant declines in 2009 and 2010. China's commercial vehicle exports in 2011 only rebounded to 2008 levels. The main export destinations of domestic commercial vehicles are still other emerging markets, and they have not really entered the mature market.
The report released by AlixParnters Arrow also covers the engineering machinery equipment industry closely associated with the commercial vehicle industry. In contrast to the commercial vehicle sector, China's construction machinery manufacturers have become leaders in the global industry. They are all superior to the global industry average in revenue growth and profitability. In particular, some private leading companies have further strengthened their industry status through major overseas M&A projects.
Mr. Ivo Naumann, Managing Director of AlixPartners Ai Ruibo and head of the Shanghai Office, said: "The slowdown in China's commercial vehicle industry is due to the decline in China's overall economic growth, which will force commercial vehicle companies to improve their cost structure, and In addition, due to the lack of truly successful breakthroughs in the export markets of domestic commercial vehicle companies, these companies need to further improve their product quality and performance, and establish service networks in major export markets, which is exactly what many local companies are currently waiting for. Mission.†AlixPartners’ Aibo Platinum has predicted in its report a year ago that the Chinese commercial vehicle market is starting with local brands due to rising energy prices, implementation of emission standards and safety regulations, and high demand for load capacity. The predominantly cheap trucks have shifted to mid-range models, although the high-tech truck market has not yet formed.
Ms. Wu Jinghui, Director of AlixPartners, said: “While China’s commercial vehicle manufacturers still lag behind global standards in terms of quality and performance, these companies have made significant progress in the past few years. The service life of commercial vehicles in China has been extended. This reflects precisely this point."
While carrying out research in the commercial vehicle industry, AlixPartners has also conducted research on the global engineering machinery equipment sector and focused on the development trend of the Chinese market. Leaders of Arrow and Managing Director of the company’s global heavy equipment business, Francesco Barosi, said: “In this area, some Chinese companies have apparently achieved a global scale. For example, Zoomlion and Sany Heavy Industry have Recognized as a world-class company and competing with mature companies from North America, Japan and Europe on the same stage, some of the previous mergers and acquisitions, such as the merger of Sany Heavy Industry and Putzmeister, Zoomlion and Italy CIFA This will further increase the pace of global expansion of these companies and product lines." Mature markets still maintain high standards for vehicle emissions, but emerging markets are catching up, and they are on average five to ten years behind Western countries. Although Chinese companies have realized this challenge and increased the proportion of R&D investment in revenue, their total investment in R&D is still far lower than that of other countries in the world.
Roman said, “For Chinese local commercial vehicle companies and companies that sell commercial vehicles in China, to keep up with the ever-evolving emission standards, we must strictly manage the new technologies into production during the process of technological upgrading. The realization of the manufacturing of finished products.The truck industry wants to optimize the cost structure, may have to imitate the development mode of the auto industry, namely to strengthen the standardization of parts and products." OEMs in Western countries are also gradually in their own market and other manufacturing costs A suitable balance is found between low emerging markets (such as China). On the one hand, companies actively take measures to ensure that their domestic markets are not neglected; at the same time, local enterprises in these emerging markets realize local sales that benefit companies. .
Francisco stressed that “overseas car companies that set up factories in China often have the ability to respond quickly to changes in the market, such as changing pricing strategies for local competitors, or meeting the production needs of a specific product that has surged. They also have The ability to adjust the production of their products to meet local needs and to create local styles for their products, usually at a lower cost, and more attractive to the major BRIC customers. In addition, overseas companies are local The establishment of a factory can ensure shorter lead times, so that companies do not have to import products from their home countries, and they can therefore provide superior parts sales and services, thereby increasing customer satisfaction."
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