For the first time in the history of the Bosch Group, more than 280,000 employees were invited to host the first "Bosch Diversification Day" event in more than 200 locations around the world. Through various interactive activities, seminars, and exchanges, the Bosch Group's diversification potential is demonstrated, and values ​​of diversity and equal opportunity are promoted. For a long time, the Bosch Group has regarded the diversification of its employees, culture, experience and viewpoints as an important driving force for enhancing productivity and innovation, and has thus won many awards such as "German Diversity Prize".
In China, the "Bosch Diversification Day" event was launched in Shanghai on June 23, covering Suzhou, Hangzhou, Changsha, Shenzhen and other places. The activities included interesting lectures on the theme of innovative thinking and gathering of employees from different ages. Story-sharing sessions, cultural saloons that collide with multiple cultures, and nursery lectures and employee drawing competitions for female employees. In addition, the inaugural Employee Micro Film Competition, which was brilliance in 2013, will continue to be held this year. Bosch's first salon, the Boya Club, dedicated to female employees will continue to create opportunities for female employees to promote their professional growth.
Pays great attention to diversity of employees
Christoph Kübel, managing board member and head of labor relations at Robert Bosch GmbH, said: “Different thinking methods and various viewpoints are important assets of the company. This allows us to provide better services to our customers and it is also our business. The foundation for success. Through Bosch Diversification Day, we hope to demonstrate once again our tolerance and acceptance of employees' commonalities and differences." At the same time, he also stated that the emphasis on diversity also helps to create mutual understanding and open thinking. Basic working environment.
Four aspects of diversified management
The company founder, Robert Bosch, has long emphasized the importance of cultural diversity. Now, the principle of diversification has been firmly rooted in Bosch's corporate strategy. This principle also covers four aspects of age, gender, nationality, and work culture. The work culture occupies a particularly important position. For example: Bosch is committed to different work styles to meet the different needs of employees of different nationalities, different departments, and different cultural backgrounds. These modes of work enable employees to achieve a good balance between career goals and personal goals. Moreover, a variety of work patterns can also promote equal opportunities for both sexes.
Success in business through team diversity
The diversity of the team can help Bosch meet the various needs of its customers with the best solutions and products. Depending on the staff's profound experience and creative thinking, Bosch submits thousands of patent applications each year. In 2014, this number was 5,000, applying for 20 patents per working day. In 2013, Bosch's R&D team in China successfully applied for 151 patents, an increase of nearly 20% from the same period in the previous year. HeidiStock, head of Bosch's global diversification management, said: "A successful diversification strategy must not be imposed by imposing on others. Therefore, we provide employees with a large number of daily experience opportunities so that they can feel diversified in their work on weekdays. benefit."
By 2020, Bosch will strive to achieve 20% of female managers. Currently, one-eighth of the company’s supervisors are women. Stock said: "In some countries, we have surpassed this goal. For example, in China, we have 23% of female managers. In Spain, this figure is 21%." Bosch's female employees in China are increasing year by year In particular, research and development projects, such as the China branch of Bosch Central Research Institute in Shanghai, already have more than 30% of R&D engineers are women, engaged in forward-looking research on new energy automotive technologies. At Bosch, teams of employees of different age groups are also becoming more common. In Europe, the average age of Bosch employees is 40 years, while in emerging Asian markets it is around 25 years old. Around 1,600 Bosch retired employees worldwide contribute their expertise as senior experts.
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