Japanese car supply prices are still tight. The price of Accord cars is reduced. The discounts are shrinking. Honda CR-V is in tight supply, and the car is 10,000 yuan more. Toyota RAV4 cancels cash concessions and sells them at the guide price.

Although nearly three months have passed, the impact of the 311 earthquake on the automotive industry continues. Due to shortages of key components such as computer chips, suppliers of second-, third-, or even fourth-order parts have been hit hard, not only has Japan's domestic auto factories resumed production, but China's Japanese car production has also been hit hard.

In general, the auto parts supply inventory cycle is between one and a half months to two months. Therefore, in March, the impact of the earthquake has not yet been immediate, and now, the inventory of imported parts and components of major Japanese manufacturers has been stretched. Production cuts have appeared.

It is understood that the current operating rate of Toyota's factories in China has been adjusted to 50% of the usual; Dongfeng Nissan started to arrange vacations in early April; Guangqi Honda's output in April was halved in half, and it was not optimistic in May. According to analysis by industry insiders, Japanese joint ventures can basically resume their original production by August.

The declining production capacity directly led to the urgency of the supply of Japanese cars and models using Japanese parts on the market.

In the mid-to-high-end car market, the core components of the Accord, Camry, Tianhe, Reiz, and Siboui need to be imported from Japan, and the number of car sources is generally reduced, and the prices of cars are reduced. In addition to the tight supply of CR-V, the SUV market, Hanlan The number of new cars reached was also significantly reduced compared to the plan. Although the supply of RAV4 was relatively sufficient, the original 10,000 yuan discount before the earthquake was cancelled. Looking at the entire market, the rise in Japanese car prices and the extension of the order cycle have become commonplace.

In addition, affected by the limited supply of Japanese Aisin transmission, GM, Volkswagen, Peugeot and other companies have also been affected to varying degrees. At present, the ordering cycle of GM’s LaCrosse, Regal, and Hideo models has been extended, and many manufacturers’ new cars have also been postponed. Time to market.

The eighth-generation Sonata and the new Passat rushed to the market and Japanese cars were generally in short supply. Korean and German cars seized the opportunity to seize the market.

In April, Beijing Hyundai Generation Eight Sonata and Shanghai Volkswagen's next-generation Passat were listed. They focused on the personal market and the public business market respectively, forming a full range of attacks on Japanese cars and intending to break the long-term monopoly of Japanese cars on the mid-to-high-end car market.

The new Passat is fully equipped with Volkswagen advanced TSI + DSG gold power combination, whether it is the engine or transmission, must be far ahead of the Accord, Camry, Tian Hao and other competitors, its appearance solemn atmosphere, configuration luxury, continued the consistent style of the Volkswagen car , Mainly 210,000-31 million official and commercial car market.

The eighth generation Sonata is also known for its leading technology and luxury configuration. Panoramic sunroof, intelligent welcome lighting system, automatic windshield front fog removal, wiper heating, seat and mirrors with memory and VSM vehicle stability control system, TPMS tire pressure monitoring, HAC uphill assistance, ESS emergency braking reminder, active Safety head restraints, double preloaded seat belts and 18-inch aluminum alloy wheels are all configured to give it a level of superiority and safety far beyond those of its class. It is called the “king of configuration” in the mid-to-high-end car market. In addition, the eighth generation of Sonata also comes standard with a 6-speed manual gearbox, equipped with a paddle shift function. Its stylish and dynamic appearance, rich configuration, and outstanding performance target young talents and high-end home users.

The appearance of the atmosphere, exquisite interiors, and high-tech configuration make the two new cars attract attention on one side. According to statistics, in the sports mid-range sedan market, sales of the eighth-generation Sonata listed in the first month of the eighth-generation surpassed 6,000, surpassing those of Ruiyi, Xinjunwei, Mondeo-Zhisheng. In the traditional high-end car market, the new generation of Passat relied on the reputation and product advantages that the PASSAT brand has accumulated over the years, in the 200,000-300,000 yuan market range, hitting the Accord, Camry, and Tian Hao. Swordsman "into the situation.

Although the brand recognition of Japanese cars could not be broken in the short term, the combination of the strong product strength of these two new cars and the favorable combination of time and place, the Japanese brands are constantly changing the situation of the mid-to-high-end car market.

Interestingly, in March and April of last year, Beijing Hyundai ix35 and Shanghai Volkswagen Tiguan were listed, just in time to catch up with the Japanese brand “recall door”. These two cars indirectly benefited. The monthly sales approached the 10,000 mark in one fell swoop, surpassing RAV4, almost equaling CR. -V.

“At present, HONDA’s automobile production in China is being adjusted according to Japan’s spare parts supply... It is expected that Guangzhou Automobile’s Honda and Dongfeng Honda will resume or exceed normal production levels by August.” On May 27, HONDA China issued a report to the newspaper. The latest production recovery progress notification email has arrived.

“Toyota Motor’s production volume will be halved before mid-June. After June 6th, the production plan will be determined based on the spare parts.” Matsui Hideki, deputy general manager of GAC Toyota, said in an interview with this newspaper.

Affected by the 311 earthquake in Japan, Japanese cars have not yet eased. Korean cars and German cars took advantage of virtual vehicles, aiming to divide the mid-to-high-end car market that has been dominated by Japanese brands for many years. The data shows that the sales of Beijing Hyundai Generation Eight Sonata in the first month have exceeded 6,000 units. Shanghai Volkswagen's new generation of Passat also seized a lot of shares in the commercial vehicle market.

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