On August 19, 2011, the 60th anniversary of Yuchai Group was officially released.
Yuchai's 60th Anniversary Celebration
Yuchai’s 60th Anniversary Celebration consists of four parts: number 60, 1951-2011, YUCHAI Yuchai, and the core concept of “green development and harmony and mutual benefitâ€. The design of the logo is based on the corporate logo “YCâ€, the 60th anniversary of the establishment of the plant, and ecological foliage as the main design elements. “Y†is a figure “6†after being artistically deformed, and “C†is a symbiotic "0" with the surrounding green leaves. It means that after Yuchai’s 60-year history of storms, Yuchai’s firm determination to take the road to the green national industry and build the firm confidence of internationally renowned brands. The "6" shape is booming, and the red phoenix crown has evolved the "6" into a passionate phoenix that is capable of conveying Yuchai's tenacious spirit of pursuing excellence and pursuing excellence. “0†resembles the earth and symbolizes the internationalization of Yuchai’s business; the surrounding greenery symbolizes the vitality and vitality of Yuchai, implying that Yuchai’s products are green, scientific, energy-saving and environmentally friendly, and is in line with Yuchai’s “passion, environmental protection, "Technology, Innovation" brand positioning.
The lines are soft, full-bodied, full of calm, and full of changes in the calm, embodying the Yuchai Group’s constant self-transcendence awareness and the persistent pursuit of “green development and harmonious win-winâ€, highlighting Yuchai Group’s “excellent quality, international Yuchai's global brand image.
2011 was the 60th anniversary of the establishment of Yuchai Group. In order to successfully complete the series of commemorative activities for the 60th anniversary of Daqing, a happy and peaceful festive atmosphere was created. Yuchai culture was passed on. Yuchai organized the LOGO and auspicious of Daqing in the group in late June. Collection activities. The activity has received enthusiastic participation and strong support from all units and employees. A total of 44 entries have been received, including 37 LOGOs and 7 mascots. After the collection activities were completed, a judging panel was organized and organized by the Yuchai Group's 60th Daqing preparatory office to conduct preliminary evaluations and re-evaluations on all the applications. The LOGO of Yuchai’s 60th anniversary was finalized. Since the mascot collection works were not ideal, The final choice.
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