Cai Che, chairman of Daimler AG, has set his sights on 2015 and plans to become the leader of the luxury car market in China with 300,000 units. Mercedes-Benz can't wait to carve up the huge benefits of this continuously growing high-speed overseas market, especially the sub-segment of SUVs. They are ready to put into production GLK ahead of schedule at Beijing's Mercedes-Benz's second assembly line in Yizhuang, sources said.
On May 8th and September 9th, 65 Mercedes-Benz employees from Beijing went to Mercedes-Benz's two factories in Bremen and Sindelfingen and began 1-2 months of GLK including welding, painting and final assembly. Domestic project technical training.
For Fu Xiaoqiang, executive vice president of marketing and sales of Beijing Mercedes-Benz, who was once again plagued by resignation rumors for less than four months, this is a crucial battle in his professional career, and he needs to use what he has repeatedly shown. Robustness and ambition ensure that GLK can become a hit.
The rumors of Fu Qiang’s first battle after the departure of Fu Qiang came to an end. Less than 4 months after the executive vice president of marketing and sales of Beijing New Mercedes-Benz, the rumors emerged from Weibo. There was no source, there was no sign, and it was accompanied by the shares of Beiqi. The deputy chief executive Zhang Xin left office and no one can judge the truth at the moment.
On May 30th, Qiu Weijian, director of the Beijing Benz News Office, told the Times Weekly reporter that this was nonsense.
However, Fu Qiang does need new achievements to prove that he can manage this luxury car brand with the longest established history. Beijing Benz is far from a perfect joint venture company, in which the fierce game between German and German shareholders has always existed. From BJC Beijing Jeep and BBDC Beijing Benz Dyke to BBAC, which was renamed in May last year, this first auto joint venture in China's auto industry has almost never tasted the same success due to the same dreams of shareholders. Profits and losses lasted for more than six years, compared with Audi's early gains in China.
In 2010, Mercedes-Benz achieved an amazing performance of more than 100% increase, but the contribution rate from Beijing Benz was only 35%; BMW's domestic models accounted for half of the overall. According to the data provided by the authoritative department, GLK exceeded 11,364 cars of the BMW X3 last year with 11,209 vehicles, but compared with the Audi Q5, which was put into operation in Changchun, the sales volume of the latter reached 4,400 units in April this year.
Unlike its competitors, Audi and BMW, the former's imported and domestic models in China achieved an early integration of management. The Mercedes-Benz China and Beijing Mercedes-Benz divide and conquer approach has intensified Sino-German contradictions. For Fuqiang, it is not easy to settle the channel relationship. This is not the same as the Audi sales system that was established in the same year. It is also different from letting Skoda come from scratch. This is a key battle in its professional life and it needs to be used again. He has repeatedly demonstrated his steadiness and ambition to ensure that the domestic GLK can become a hit.
In the beginning of last month, 65 employees from Beijing Benz traveled to Mercedes-Benz in two factories in Bremen and Sindelfingen to conduct 1-2 months of GLK domestic project technical training including welding, painting and final assembly.
“The first batch was mainly aimed at the training of blue-collar technical workers. Later, it was at the quality management level. Sales-level training can be completed in China,†the company’s insider told reporters.
Although Ju Weijian, director of the Beijing Benz News Office, believes that the production time of GLK is affected by many factors such as quality assurance, logistics supply, and market timing, each car is rapidly entering the SUV market with unprecedented enthusiasm.
In the analysis report of China’s imported automobile trading companies, the wealth of buyers has increased the popularity of high-end off-road vehicles. In the first nine months of last year, the cumulative number of imported cars reached 474,000, an increase of 92.5% year-on-year, but most of this increase came from SUVs, with the most remarkable increase being 115.6% for compact SUVs. Of the 20 new cars listed in the first eight months of the report, SUVs accounted for 16 models.
In April of this year, China's auto sales fell for the first time in 27 months, and SUV models have not been brought into this pessimistic mood, and the growth rate is still as high as 18.91%. This market segment has increased tenfold compared with 2005. More than enough.
"The market concentration of SUV products shows that the fierce competition of the models in this market is still significantly weaker than the sedan market, which is conducive to avoiding the risk of price wars and keeping the SUV models at a higher level of profitability." Internal reports show. In the view of securities companies, the increase in labor costs and raw material prices will make the performance of mid- to high-end products much better than those of low-end models, and their intentional buyers are less sensitive to rising oil prices than the consumers of cheap models.
"SUVs and imported high-end cars will still maintain an increase of more than 25% for the whole year," said an analysis by China Merchants Securities.
The German Department of Fierce BMW is planning to drop the third-ranked Mercedes-Benz in the luxury brand in China and even close to Audi.
On May 19th, at the site of the 250,000th domestic BMW car, the BMW Group announced that its investment in the new plant was increased from the initial planned 560 million euros to 1 billion euros to speed up the press shop and new painting. The construction of the infrastructure surrounding the workshop and the new factory will enable the factory to have an annual production capacity of 200,000 vehicles. The BMW plant in Dadong District will also strive to reach an annual production capacity of about 100,000 vehicles. This means that BMW Brilliance will have a total capacity of 300,000 vehicles in the medium term instead of 2020, which was previously set.
In that flexible and efficient new production line, the production plan of the BMW X1 has quietly advanced to the end of this year. The Audi Q3, which is generally considered to be in direct competition with the BMW X1, is still uncertain about its localization time.
In fact, Mercedes-Benz also has a similar plan. Although more imported vehicles were sold in China, German companies rely on localization to occupy a larger luxury car market, making Daimler AG chairman and CEO Zeche Cheung unhappy and he intends to become a company with 300,000 units. China's luxury car market leader in 2015, when the proportion of domestic Mercedes-Benz will be as high as 70%.
The specific plan is that at the Beijing Benz second plant that has already begun construction, the new B CLASS, the new A CLASS, and the small-size SUV Mercedes BLK that is similar to the BMW X1 and Audi Q3 will be put into production in the next three years.
Regardless of whether it is for Beijing Benz or Fu Qiang, who is in charge of sales, it is a big change in the way of farewell to conservative strategies.
On May 8th and September 9th, 65 Mercedes-Benz employees from Beijing went to Mercedes-Benz's two factories in Bremen and Sindelfingen and began 1-2 months of GLK including welding, painting and final assembly. Domestic project technical training.
For Fu Xiaoqiang, executive vice president of marketing and sales of Beijing Mercedes-Benz, who was once again plagued by resignation rumors for less than four months, this is a crucial battle in his professional career, and he needs to use what he has repeatedly shown. Robustness and ambition ensure that GLK can become a hit.
The rumors of Fu Qiang’s first battle after the departure of Fu Qiang came to an end. Less than 4 months after the executive vice president of marketing and sales of Beijing New Mercedes-Benz, the rumors emerged from Weibo. There was no source, there was no sign, and it was accompanied by the shares of Beiqi. The deputy chief executive Zhang Xin left office and no one can judge the truth at the moment.
On May 30th, Qiu Weijian, director of the Beijing Benz News Office, told the Times Weekly reporter that this was nonsense.
However, Fu Qiang does need new achievements to prove that he can manage this luxury car brand with the longest established history. Beijing Benz is far from a perfect joint venture company, in which the fierce game between German and German shareholders has always existed. From BJC Beijing Jeep and BBDC Beijing Benz Dyke to BBAC, which was renamed in May last year, this first auto joint venture in China's auto industry has almost never tasted the same success due to the same dreams of shareholders. Profits and losses lasted for more than six years, compared with Audi's early gains in China.
In 2010, Mercedes-Benz achieved an amazing performance of more than 100% increase, but the contribution rate from Beijing Benz was only 35%; BMW's domestic models accounted for half of the overall. According to the data provided by the authoritative department, GLK exceeded 11,364 cars of the BMW X3 last year with 11,209 vehicles, but compared with the Audi Q5, which was put into operation in Changchun, the sales volume of the latter reached 4,400 units in April this year.
Unlike its competitors, Audi and BMW, the former's imported and domestic models in China achieved an early integration of management. The Mercedes-Benz China and Beijing Mercedes-Benz divide and conquer approach has intensified Sino-German contradictions. For Fuqiang, it is not easy to settle the channel relationship. This is not the same as the Audi sales system that was established in the same year. It is also different from letting Skoda come from scratch. This is a key battle in its professional life and it needs to be used again. He has repeatedly demonstrated his steadiness and ambition to ensure that the domestic GLK can become a hit.
In the beginning of last month, 65 employees from Beijing Benz traveled to Mercedes-Benz in two factories in Bremen and Sindelfingen to conduct 1-2 months of GLK domestic project technical training including welding, painting and final assembly.
“The first batch was mainly aimed at the training of blue-collar technical workers. Later, it was at the quality management level. Sales-level training can be completed in China,†the company’s insider told reporters.
Although Ju Weijian, director of the Beijing Benz News Office, believes that the production time of GLK is affected by many factors such as quality assurance, logistics supply, and market timing, each car is rapidly entering the SUV market with unprecedented enthusiasm.
In the analysis report of China’s imported automobile trading companies, the wealth of buyers has increased the popularity of high-end off-road vehicles. In the first nine months of last year, the cumulative number of imported cars reached 474,000, an increase of 92.5% year-on-year, but most of this increase came from SUVs, with the most remarkable increase being 115.6% for compact SUVs. Of the 20 new cars listed in the first eight months of the report, SUVs accounted for 16 models.
In April of this year, China's auto sales fell for the first time in 27 months, and SUV models have not been brought into this pessimistic mood, and the growth rate is still as high as 18.91%. This market segment has increased tenfold compared with 2005. More than enough.
"The market concentration of SUV products shows that the fierce competition of the models in this market is still significantly weaker than the sedan market, which is conducive to avoiding the risk of price wars and keeping the SUV models at a higher level of profitability." Internal reports show. In the view of securities companies, the increase in labor costs and raw material prices will make the performance of mid- to high-end products much better than those of low-end models, and their intentional buyers are less sensitive to rising oil prices than the consumers of cheap models.
"SUVs and imported high-end cars will still maintain an increase of more than 25% for the whole year," said an analysis by China Merchants Securities.
The German Department of Fierce BMW is planning to drop the third-ranked Mercedes-Benz in the luxury brand in China and even close to Audi.
On May 19th, at the site of the 250,000th domestic BMW car, the BMW Group announced that its investment in the new plant was increased from the initial planned 560 million euros to 1 billion euros to speed up the press shop and new painting. The construction of the infrastructure surrounding the workshop and the new factory will enable the factory to have an annual production capacity of 200,000 vehicles. The BMW plant in Dadong District will also strive to reach an annual production capacity of about 100,000 vehicles. This means that BMW Brilliance will have a total capacity of 300,000 vehicles in the medium term instead of 2020, which was previously set.
In that flexible and efficient new production line, the production plan of the BMW X1 has quietly advanced to the end of this year. The Audi Q3, which is generally considered to be in direct competition with the BMW X1, is still uncertain about its localization time.
In fact, Mercedes-Benz also has a similar plan. Although more imported vehicles were sold in China, German companies rely on localization to occupy a larger luxury car market, making Daimler AG chairman and CEO Zeche Cheung unhappy and he intends to become a company with 300,000 units. China's luxury car market leader in 2015, when the proportion of domestic Mercedes-Benz will be as high as 70%.
The specific plan is that at the Beijing Benz second plant that has already begun construction, the new B CLASS, the new A CLASS, and the small-size SUV Mercedes BLK that is similar to the BMW X1 and Audi Q3 will be put into production in the next three years.
Regardless of whether it is for Beijing Benz or Fu Qiang, who is in charge of sales, it is a big change in the way of farewell to conservative strategies.
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